Flavio Carrera

Flavio Carrera is Head of Customer Transformation at the hostettler group, a dynamic enterprise of 13 companies operating across motorcycles, fashion, car parts, bicycles & sports, and power products, serving both B2B and B2C markets. With over a decade driving digital transformation, Flavio specializes in connecting technology, strategy, and people to turn complex projects into business solutions that redefine processes, enable new business models, and strengthen cross-functional collaboration. Notable projects include the launch of Yamaha’s first B2C omnichannel eCommerce solution, the design and implementation of core B2B applications, a scalable multi-brand commerce ecosystem, and large-scale digital event experiences for tens of thousands of visitors. Combining strategic vision with hands-on execution, Flavio manages teams and external partners across CRM, eCommerce, ERP integration, marketing automation, and customer experience. Guided by his motto, “Convert visions into reality with commitment and passion,” he is passionate about leveraging technology to drive value and impact.